RESUME
Work
Experience
Communications Assistant
Katy Dwyer Design
June 2021- December 2022
Kingston, NY
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Communicate clearly with clients to strategize digital marketing techniques, best social media practices, and email marketing campaigns.
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Create monthly content calendars and schedule posts for over 18 clients, and engage with followers and social media algorithms to promote overall visibility and target audience growth.
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Write blogs, press releases, and marketing materials for clients to promote events, products, and services.
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Develop and implement strategic brand communications that effectively leverage social platforms to build meaningful connections.
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Conduct market research to provide clients with fresh ideas and a strategic outlook on marketing plans.
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Write copy and copy edit all marketing materials made for clients including website copy, email campaigns, social posts, and press releases.
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Establish influencer partnerships and collaborate with local businesses to plan itineraries and events.
Brand Coordinator & Gallery Assistant
CronArtUSA
January 2021- May 2022
New Paltz, NY
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Collaborate with team to develop a brand strategy for social media, Instagram / Tik Tok to share the work of artist Ryan Cronin, and to increase visitors to the gallery/shop, online or in-person.
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Create content for online brand presence, specifically Instagram posts, stories, DM's, and Tik Tok.
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Contributing to digital marketing projects including, the Expect-A-Bike-Ahead campaign.
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Engage with the social platforms and manage inquiries from current/potential customers.
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Organize outreach with influencers, and track analytics to continue the growth of brand presence.
Marketing & Social Media Intern Manager
United Way of the Dutchess-Orange Region
December 2020- June 2021
Remote
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Managed and organized interns delegating specific tasks, answering questions, and hosting brainstorms.
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Created a monthly content calendar for all social platforms, Facebook, Twitter, Instagram, and Linkedin, to encourage United Way branding and promote upcoming events and fundraisers.
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Updated and organized social platforms to enhance engagement and shares.
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Reviewed grants pertaining to the 2021-2022 funding year and assisted in the selection process.
Community Outreach / Social Media Intern
Ulster County Dept. of the Environment
June 2019 - October 2020
Kingston, NY
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Created and updated social media (Facebook, Instagram, Twitter) for specific local laws.
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Organized information and frequently asked questions in order to educate the public on specifics of the "Bring Your Own Bag" law and "Skip the Straw" law, on the county's website.
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Copy edited literature and educational social media posts before submitting them to county social media.
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Developed and designed flyers and social media content for National Drive Electric Week in Kingston, NY.
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Launched an outreach strategy for the "Skip the Straw" law, which included reaching out to local businesses to create content and share it with the county.
Global Ambassador
International Studies Abroad (ISA)
January 2019 - May 2019
Albany, NY
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Collaborated with the Saint Rose International Office through tabling, planning, and attending events in order to promote studying abroad.
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Spoke individually and within groups to prospective student travelers about safety, education, and experience abroad.
Copy Editor / Photography Editor
The Chronicle, The College of Saint Rose
September 2018 - May 2019
Albany, NY
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Copy edited the entire student-run paper weekly.
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Attended weekly meetings with other editors to brainstorm and assign stories and photo coverage.
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Provided critical feedback to student writers when editing stories for AP style and redundancy.
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Captured photos of events to accompany stories.
Studio Manager
Radio Saint Rose, The College of Saint Rose
September 2017- May 2019
Albany, NY
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Managed the Radio Club at The College of Saint Rose and was the producer of all radio content.
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Scheduled meetings, recording sessions, and organization of the shows to run on the online streaming site.
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Created a Soundcloud, Spotify, and Apple Podcast station for the club, updated and uploaded content, and utilized social media to promote new shows and episodes.
Social Media Intern
NJFPR
June 2018- August 2018
Manhattan, NY
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Created copy and develop social content for luxury clients on Instagram, Instagram Stories, Facebook, and Twitter.
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Analyzed and organized reports and analytics for clients.
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Searched and gathered User Generated Content, and sourced social media influencers that represented the likes of clients.
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Communicated and assisted with the social team on-site for any other media-related tasks.
Feature Blogger
International Studies Abroad (ISA)
January 2018- June 2018
The American College of Greece, Athens, Greece
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Selected as blog post writer to represent ISA and personal study abroad experiences.
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Crafted and submitted blog posts for the ISA site on deadline.
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Photographed scenery and experiences to be used as photojournalism for written content.
Social Media Intern
Together We Rise, Nonprofit
February 2017- May 2017
Albany, NY
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Raised awareness for foster children with the use of social media.
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Spread awareness through the local college community by hosting events and speaking to peers.
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Organized two fundraising events to raise money for the "Suitcase Campaign," which provides foster children entering the system, with a duffel bag filled with essential items like a blanket, teddy bear, and a toothbrush for children when being put into the system.
Featured on the Intern page of the Together We Rise website.
Skills
SOCIAL MEDIA
-TIK TOK
EMAIL MARKETING
-CONSTANT CONTACT
-ICONTACT
MICROSOFT OFFICE
CANVA
HOOTSUITE
LOOMLY
LATER
GOOGLE SUITE
ZOOM
SLACK
MONDAY
ASANA
LINK IN BIO
ARTCLOUD
CUSTOMER SERVICE
ADOBE PHOTOSHOP
ADOBE PREMIERE PRO
FILMORA X
Education
The College of Saint Rose
2017- 2019
Graduated with a BA in Communications and Media Studies with a concentration in Journalism.
The American College of Greece
2018 - 2018
Semester abroad
Spent a semester abroad through the International Studies Abroad (ISA) program.
SUNY Oswego
2014-2016
Awards
Service and Appreciation Award
The College of Saint Rose
Communications Department
April 2019