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Helping organizations build their digital brand. 

CronArtUSA Tik Tok 
Brand Coordinator & Gallery Assistant 

Created in-house content for Tik Tok and Instagram Reels on "meet the artist," release of new products, gallery reopening, and more. Shared and tracked engagement on the content.

The Parish Restaurant
Social Media Contributor

Social media strategist for a restaurant in New Paltz, NY, which serves New Orleans-style cuisine and craft cocktails. Captured photographs and created copy for weekly specials, events, and holidays. 

United Way of the Dutchess-Orange Region 
Marketing & Social Media Intern Manager

Created Instagram, Facebook, Twitter, and Linkedin posts to promote brand strategy and promote online events and fundraising during the pandemic; Financial Literacy workshops, daily reminders, and donation promotion. 

Ulster County BYOBag Campaign
Community Outreach / Media Intern

Collaborated with a science-based PR firm to copy and edit scheduled posts. Attended events and canvassed throughout Ulster County, capturing photos and connecting with the community. Created Instagram stories based on the BYOBag Act and "Skip the Straw," which featured local businesses in support of reusable bags, as well as a specific recycling story featuring UCRRA (Ulster County Resource Recovery Agency). 

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The Farmers Touch 
All-natural Skin Care Company
Hudson Valley, NY 

Social media strategist for a local skin care company. Creating Reels, posts, and strategizing content for the business owner. 

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© 2023 by Nicola Rider.
Updated by Caroline Aurigemma 

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